SOFT POWER PLAY SOCIETY - ABOUT PAGE

Welcome to Soft Power Play Society

Hey, I'm Lori — strategist, creator, and the force behind Soft Power Play Society.

I'm a full-time healthcare professional, a proud single mama to two incredible young men, and a woman who got tired of trading time for money. So, I did something about it.

My journey started with physical products — candles, custom tees, handmade creations. I loved building with my hands, but I was exhausted. Burnt out. Trading my energy for pennies while someone else got rich off my labor.

That's when I discovered the power of digital business and AI.

I realized I didn't need to work harder — I needed to work smarter. I needed systems. I needed to build a business that could scale without requiring every waking hour of my life.

So, I pivoted. Hard.

I dove deep into AI tools, faceless branding, digital products, and automated income streams. I studied what actually works — not the fluff, not the hype — real strategies that generate real revenue.

And then I built an empire.

What Soft Power Play Society Is Really About

This isn't just another online course platform. This is a complete business ecosystem for women who are done playing small.

Soft Power Play Society is where:

  • Burnt-out 9-to-5ers become digital entrepreneurs
  • Stay-at-home moms build six-figure faceless brands
  • Creative women turn AI into their personal money printer
  • Strategic thinkers build wealth without the burnout

We use soft power — influence, strategy, and feminine energy — instead of aggressive hustle culture. We use smart systems — AI automation, digital products, and scalable models. And we create digital freedom — location independence, time flexibility, and financial sovereignty.

Why I'm Different

I'm not some guru who's never been in the trenches. I'm a single mom who works full-time in healthcare and still built a thriving online business. I understand juggling kids, bills, exhaustion, and big dreams.

I don't teach theory — I teach what's working right now. AI prompts that actually convert. Faceless content strategies that actually get views. Sales systems that actually close.

Inside Soft Power Play Society, you get:

  • Battle-tested strategies (not recycled fluff from 2019)
  • AI-powered tools that do the heavy lifting for you
  • Real community with women building real businesses
  • 65+ courses covering everything from credit building to crypto
  • 20,000+ done-for-you digital products ready to sell
  • A leader who gets it because I'm living it too

This Brand Was Built On:

Late nights after my kids went to bed Determination to create a different life Strategic pivot when something wasn't working Soft power — moving smarter, not harder Real results — because theories don't pay bills

My Mission

To help 10,000 women build profitable online businesses using AI, strategy, and soft power principles — so they can stop hustling backwards and start living lives they don't need a vacation from.

If you're tired of:

  • Working yourself into the ground for someone else's dream
  • Living paycheck to paycheck despite working hard
  • Sacrificing time with your family for a job that doesn't appreciate you
  • Feeling like wealth and freedom are for "other people"

You're in the right place.

Let's Rewrite Your Story

Whether you're here to master AI, build a faceless brand, launch digital products, or completely transform your financial reality — Soft Power Play Society is your home base.

Stop surviving. Start building.

Welcome to your soft power era. ✨

— Lori Founder, Soft Power Play Society

 


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